JACK DANIEL’S ANNOUNCES SINATRA CENTURY IN CELEBRATION OF FRANK SINATRA’S 100th BIRTHDAY
Jack Daniel’s Sinatra Century is the brand’s latest collaboration with the Sinatra Family to celebrate the day that Frank would’ve turned 100 years old. As a limited edition marque, only 100 barrels of Jack Daniel’s Sinatra Century were created and captured in individually numbered bottles, making each as unique as the man to which it’s attributed.
Frank’s love of Jack Daniel’s was legendary. With a devil-may-care grin and two fingers of Old No. 7 held high, he’d start each performance with a toast to the ‘nectar of the gods’. It was on stage with him every night and before long, a glass of Jack Daniel’s was as much a part of him as his tuxedo, his fedora and his golden voice. Frank loved Jack so much, he was even laid to rest with a bottle of it.
To craft Sinatra Century, Master Distiller Jeff Arnett worked very closely with the Sinatra Family to decide what particular blend was the closest to the heart and soul of Frank. Arnett tasted each of the working blends with the family individually before deciding which one would be bottled and shelved.
“At the Jack Daniel’s Distillery in Lynchburg, we worked very hard to achieve a special blend and aroma for Sinatra Century in order to give Frank a proper 100th birthday gift,” says Arnett. “This meant working with the people who knew him the most, his family, and honoring the legacy that he has shaped with our brand. We have created a product that we know the public will love just as much as Frank did.”
Like all of Jack Daniel’s expressions, Sinatra Century is crafted using the same cave spring water from the Jack Daniel’s Hollow, proprietary yeast and charcoal-mellowing process that’s been used in the distillery’s nearly 150-year-old Tennessee Whiskey recipe. From there, the liquid enters specially selected “Sinatra” barrels hand-picked out by master distiller Jeff Arnett. In the barrels, the liquid is exposed to extra layers of perfectly toasted oak through a carving process only done at the Jack Daniel’s Cooperage. This allows the ultra-premium whiskey to achieve a pleasantly smoky and rich oak aroma that Sinatra was known to adore.
Commenting on Jack Daniel’s Sinatra Century, Frank Sinatra Jr. explains, “Sinatra Century is a fitting tribute to Dad and the perfect way to mark his centenary in December. Jack Daniel’s was Dad’s drink of choice, whether entertaining friends, or making new acquaintances. Therefore, it only seems right that we raise a toast of Sinatra Century to the musical legend as we celebrate what would have been his 100th birthday this year.”
Jack Daniel’s Sinatra Century luxury gift package is available in-store at JR/Duty Free for a limited time.